Mailing List Management for Musicians and Bands TUTORIAL

Team kEISO | 2014.02.28 | 399.55 MB

Mailing lists are opt-in. Your fans want to sign up for them, which makes email newsletters one of the most powerful tools for selling your music, merchandise, and concert tickets. Industry pro Bobby Owsinski shares his tips for selecting a mailing list service provider, importing email addresses you already have and creating a sign-up form to generate more, and crafting the ultimate newsletter for your fans. Plus, get tips on the best times to send your emails, and learn ways to incentivize followers on other platforms to sign up.

Pinterest for Musicians and Bands TUTORiAL

Pinterest for Musicians and Bands TUTORiAL | 71.4 MB

Pinterest may not seem like a natural spot to share your music, but it’s actually a great promotional tool—it supports sharing or “pinning” of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards. Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.

Google+ for Musicians and Bands TUTORiAL

Google+ for Musicians and Bands TUTORiAL | 57.4 MB

Aside from its popularity, Google+ offers integrated video chats and the ability to segment your followers into circles—making it a natural choice for bands and musicians that want to connect with fans. In this course, industry expert Bobby Owsinski show you how to market your music and grow your fan base in Google+. Find out how to set up your page, start adding contacts to your circles, and get practical ways to use Google+ Hangouts and attract more fans. Want more music marketing tips? Check out Social Media Basics for Musicians and Bands,Facebook for Musicians and Bands, and YouTube for Musicians and Bands.

Website Management for

Musicians and Bands TUTORiAL

Website Management for Musicians and Bands | 114.6 MB

Many musicians want to expose their music to the world, but don’t give their website—the keystone in a music marketing strategy—the attention it deserves. In this course, Bobby Owsinski draws on his years of experience running a blockbuster music blog and shows you how to design a website that will better promote and sell your music. Learn to balance the look of the site with its usability, avoid common design mistakes (like Flash and frames), and generate more traffic for your site with SEO. Plus, Bobby shows how to concentrate on the all-important press and booking sections, and introduces some tools for measuring your site’s success, such as StatCounter and Google Analytics.