When it comes to podcasting, there has been a resurgence in both interest and opportunity. Podcasting has become one of the most cost-effective ways to extend the reach of a publisher or broadcaster. And content marketers are discovering that podcasting makes it easy to connect niche content with targeted audiences. In this course, you’ll learn how to create a podcast to match any budget, using proven techniques that get listeners and results. You’ll learn how to set up a small studio; record audio, video, and even group video chats; edit your podcast; and create a podcast feed (aka an RSS feed). This class is taught by Rich Harrington, who’s produced, hosted, or consulted on several podcasts that are routinely featured as the best of iTunes. Watch and learn how to get your own podcast up and running in less than a day.
Topics include: * What is podcasting * Leveraging existing content * Analyzing the competition * Outlining a podcast budget * Setting up a studio * Setting up an RSS feed * Recording interviews, screencasts, and Google Hangouts * Editing podcasts with Adobe Audition and other audio editing software * Optimizing audio and video for podcast delivery * Hosting podcast files * Branding and promoting your podcast feed